Route tracking
Delays and disputes are costly. We connect carriers and WMS for real-time tracking.
LOGISTICS & SUPPLY CHAIN
Optimize your supply chain.
We build tools for logistics and supply chain: WMS, real-time flow tracking, route optimization and process automation. For companies that want to reduce costs and improve visibility.
Prefer to talk before formalizing anything? 20 min by video or over coffee.
Averiane mission
INTERNAL PRODUCT — 2026 USAGE DATA
LaneList: matching a specific transport need with the right carrier.
More than 3,800 visits and 400 returning users in 2026.
Context
An internal product designed and developed by Averiane’s founding team, initially released under Hestia Innovation.
Problem
Shippers and freight negotiators need to quickly identify carriers operating a precise combination of transport mode, country of origin and destination country, while the available information is scattered and of variable quality.
Intervention
Design and development of a multi-criteria search engine combining a carrier registry, operational filters, direct contact and AI suggestions clearly distinguished from database-sourced results.
Constraints
Heterogeneous transport data, progressive coverage of European lanes, a multilingual experience and the need to unambiguously distinguish referenced carriers from AI-generated suggestions.
Results
Since the beginning of 2026, LaneList has recorded more than 3,800 visits. The carrier filter was applied more than 1,100 times, and 891 carrier-result displays were recorded. Visits originated from more than 50 countries, and more than 400 users returned to the platform.
- 3,800+
- visits in 2026
- 1,100+
- carrier-filter applications
- 891
- recorded result displays
- 50+
- countries of visit origin
- 400+
- returning users
Source: Google Analytics 4 — 2026 year-to-date.
Founder-led experience before Averiane
FOUNDER EXPERIENCE — ANONYMISED REAL-WORLD CASE
From contract to invoice: structuring international trading operations.
Faster invoice preparation and clearer visibility across quantities, delays and batch allocation.
Context
An anonymised real-world engagement to which one of Averiane’s founders directly contributed. The work focused primarily on functional design, contractual and logistics rules, product-scope decisions and team guidance.
Problem
The company had managed its contracts, orders, shipments, batches and invoicing information in spreadsheets for several years. Teams had to manually reconcile commercial terms, committed quantities, orders, transport documents, shipments and invoices.
This made invoice preparation time-consuming and limited visibility into remaining quantities, delayed contracts and orders, available stock and batch allocation.
Intervention
The complete process was mapped from contract creation to closure. Functional rules were then designed for a business application connecting commercial, logistics and administrative operations.
The work covered:
- Creating, updating, cancelling and closing contracts
- Managing commercial terms, quantities and applicable Incoterms
- Distinguishing direct sales from commission-based operations
- Creating orders from existing contracts
- Attaching and tracking the documents required for each order
- Recording shipment, transport, truck and batch information
- Selecting operations for direct-sale or commission invoicing
- Progressively deducting committed quantities from the contract
- Monitoring the remaining balance until the contract was fulfilled or closed
- Continuously reviewing which capabilities should be added, changed or removed
The engagement also included helping the team understand the underlying business processes, prioritise changes and translate operational needs into coherent functional rules.
Operational workflow
- Contract
- Order
- Documents
- Shipment
- Batches
- Invoicing
- Balance or closure
Constraints
The product had to represent interconnected commercial and logistics rules, including partial orders, remaining quantities, direct and commission sales, document statuses, shipment information and batch allocation.
It also needed to remain simple enough to replace established spreadsheet-based practices without reproducing all of their accumulated complexity.
Results
The application connected contracts, orders, documents, shipments, batches and invoicing within a single operational workflow.
It reduced the time required to prepare invoices, improved control over stock and remaining quantities, made delayed contracts and orders easier to identify and provided clearer batch-allocation tracking.
Quantities assigned to orders were progressively deducted from the corresponding contract until the balance reached zero or the contract was closed.
Our contribution
Functional design, business-rule definition, product-scope advice, change prioritisation and team guidance.
Contracts
Commercial terms, quantities, Incoterms and remaining balances through closure.
Orders and shipments
Documents, transport information, trucks and operational statuses.
Batches and stock
Batch-allocation tracking and clearer visibility into available quantities.
Invoicing
Preparation of direct-sale or commission invoices from recorded operations.
Handover and collaboration
The team was guided in defining functional rules, prioritising changes and progressively adapting the tool to real operations.
Anonymised real-world case: the organisation, its customers, suppliers, prices, quantities, routes and invoicing data are not disclosed.
Expertise built within demanding organizations.
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Sector specifics
What makes this sector demanding
Tech & integrations
Vivien NOEL
Co-founder & technical lead
Logistics experience
Soraya NOEL
Co-founder & delivery
Available for a 20-min call or coffee before anything is formalized.
YOUR CONTACT
Our experience in logistics and supply chain
Soraya holds a master’s in logistics and a bachelor’s in international business. She has worked at Eurotrade Juice, Callaway, Dylo in Monterrey, and Banorte, building strong operational culture and sharp business-value judgment.
Vivien complements this with solid experience in web development, data, and system integrations. He designs the technical architectures that make your logistics tools connected, reliable, and scalable.
Meet usTypical use cases
Where we reduce logistics friction
Fewer disputes
Multi-site dashboard
You cannot see stock across warehouses. We consolidate data into a unified dashboard.
Cold-chain alerts
Cold-chain breaches go unnoticed. We set up alerts and a traceable history.
Picking optimization
Order picking is slow. We identify bottlenecks and deliver a steering tool.
MVP ideas
MVP ideas for logistics
Simulate the impact of a first measurable version before building it.
Lightweight WMS connected to ERP
Steer receiving, picking and shipping with a simple tool that integrates with your existing ERP.
Explore this MVPReal-time route tracking
Visualize routes, delays and delivery proofs to reduce disputes and improve customer service.
Explore this MVPRoute optimization
Reduce kilometers and driving time with a first optimization algorithm fitted to your constraints.
Explore this MVPYour topic is not listed?
Let’s talk for 20 min to find the right angle and a measurable first version.
Discuss your projectWhy us
Logistics + tech in one team
You need contacts who understand your flows, operational constraints, and IT systems. Soraya brings the logistics business view. Vivien handles technical design and data integration. Together we deliver tools your teams can act on.
Book a 20-min strategy callWe have worked at:
How it works
A clear process, from scope to handover
Scope, timeline and price agreed upfront.
01
Objectives, scope and fixed price
We frame the need, expected deliverables and fixed price together. A contract formalizes the scope and expected results.
02
Delivery with metrics
Measurable increments demonstrated weekly, with a shared dashboard and quality indicators.
03
Validated result = billing
You only pay at validated milestones. We document, train your teams and hand over for autonomous operation.
Training and handover included: our leads document, explain and train your teams for autonomous operation. and project continuity with the same best practices.
Real questions
Wondering about something?
Direct answers about logistics and supply chain projects.
Yes. We design connectors and tracking dashboards adapted to your IT and processes.
Flow visibility, fewer disputes, automation of bottlenecks. Scope is defined with your operations team.
Temperature traceability, alerts, configurable thresholds. Data is stored for audits.
Yes. We audit technical debt, propose a roadmap and deliver measurable increments.
Interface training, business and technical documentation, then gradual run handover.
RESOURCES
Articles on Logistics & Supply Chain
Practical methods, feedback and sector insights.
Aucun article disponible pour le moment.
Ready to discuss your project? Book a 20-min strategy call
Tell us about your friction. We define your North Star, its metrics, and how to make your MVP measurable.